With their direct-to-consumer sales models, automotive manufacturers have taken on a whole new level of responsibility, not least of which is managing customer expectations. As more consumers turn to websites or social media platforms to research, choose, buy, lease, or subscribe to their next vehicle, brands are offering an increasing number of digital channels to support their decisions.
With so much riding on brands’ digital retail offerings, MSX wanted to know, what channels are they making available on their websites or on social media and how effective are they? Do the approaches of traditional OEMs and disruptors differ? Are consumers content using 100% virtual or online experiences or do they prefer some human interaction, and does this vary from one market to the next? Perhaps most importantly, are OEMs, as retailers, providing the tools people actually want to use?
To find out, read the white paper here:
With their direct-to-consumer sales models, automotive manufacturers have taken on a whole new level of responsibility, not least of which is managing customer expectations. As more consumers turn to websites or social media platforms to research, choose, buy, lease, or subscribe to their next vehicle, brands are offering an increasing number of digital channels to support their decisions.
With so much riding on brands’ digital retail offerings, MSX wanted to know, what channels are they making available on their websites or on social media and how effective are they? Do the approaches of traditional OEMs and disruptors differ? Are consumers content using 100% virtual or online experiences or do they prefer some human interaction, and does this vary from one market to the next? Perhaps most importantly, are OEMs, as retailers, providing the tools people actually want to use?
To find out, read the white paper here: