How have automotive manufacturers adapted their parts wholesale strategies in response to the COVID-19 crisis?
How can they retain and increase their penetration of the aftermarket?

The traditional sales model for OEM wholesale parts is undergoing a transition. The emergence of electric and hybrid vehicles within the market, and the evolution of in-vehicle technology, have prompted OEMs to reassess their existing sales and distribution models to increase parts penetration. In 2020, the COVID-19 pandemic blocked supply chains and created social restrictions, driving customers to independent aftersales suppliers. Ultimately, the crisis accelerated the industry’s transition to a new sales reality.

In this podcast, Andy Mills, MSX Global Product Director for the Parts and Service Channel, is joined by colleagues Tony Bartlett, Tony Dingman and Zehan Liang, to discuss the cause of this shift and share some thoughts on how OEMs can overcome these challenges to sustain and increase their position in the aftermarket.

“The OEMs still have an advantage that the aftermarket will never have, they designed and built the vehicles that the independent shops are trying to repair.”

Zehan Liang, SME Parts and Service and Business Development Manager, MSX International