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Future Forward Forum

During recent conversations with clients, we learned that the thought-leadership panels MSX ran in previous years would once again be valuable, especially considering the momentous changes occurring in the industry. 

Therefore, we are excited to introduce MSX Future Forward Forum, a series of exclusive roundtable events to which a select group of client representatives is invited.  

This is a unique opportunity to be part of a vibrant community of industry executives who discuss key industry challenges and opportunities for growth, while sharing insights that support strategic decision making, all in a confidential environment. When appropriate, we will invite guest speakers and industry specialists to enhance our discussions.  

Your personal invitation

We are delighted to invite you to join these exclusive discussion groups. By accepting the invitation, you will receive information about each session, and options to participate in the event or events that interest you. You are not, however, obliged to attend. You may also pass your invitation to a nominated colleague. 

We aim to host up to three MSX Future Forward Forum events each year. All will be free to attend and held at convenient locations.  

Discussion Topics | November 14th

Winning in the Electric Era

 

Session 1: From early adopters to the mass market majority

How are EV buyers different from ICE buyers in terms of their research and purchase behaviour?

What are the biggest concerns around EVs for mass market first-time EV buyers?

Which concerns are real, and which ones are imagined?

How can these concerns be addressed?

We are delighted to be joined by our partners Electrifying.com, who will share unique insights from research of their extensive subscriber base.

Session 2: Does remarketing need a radical rethink for EVs?

Do residual value models that work for ICEs also work for EVs? Why / why not?

What do used EV buyers want in terms of information, guidance and assurance?

What are some of their biggest concerns? How real are these concerns?

What might a 'designed for EVs' remarketing approach and platform look like?

So far, it appears that EVs are being remarketed with the same playbook that has been used for ICE cars for decades. Does it work, or does it need a radical rethink?

Register now

* indicates required

Session 3: Fear and loathing in the EV world

Is the ZEV mandate helping or hindering?

Is there a Fear, Uncertainty, Doubt (FUD) campaign in our media?

What are its possible origins and what is it aiming to achieve?

How did EVs become new battleground for the 'culture wars'?

How do we see this narrative evolve in the next 2-3 years?

A provocative discussion that aims to explain the current state of the nation when it comes to EVs, and what the future might look like.

Discussion Topic | November 14th

Winning in the Electric Era

Session 1: From Early Adopters to the Mass Market Majority

Research and Purchase : EV vs ICE buyers

EVs: Concerns for mass market first-time EV buyers?Which of them are real? How can they be addressed?

We are delighted to be joined by our partners Electrifying.com, while will share unique insights from research of their extensive subscriber base.

Session 2: Does remarketing need a radical rethink for EVs?

Residual value models: What works and what doesn’t – and why

Used EV buyers :information, guidance and assurance

Consumer’s biggest concerns and how to address them

Exploring a ‘Designed for EVs ‘ remarketing approach platform

So far, it appears that EVs are being remarketed with the same playbook that has been used for ICE cars for decades. Does it work, or does it need a radical rethink?

Session 3: Fear & Loathing in the EV World

ZEV mandate: helping or hindering?

Fear, Uncertainty, Doubt (FUD) campaign in our media

Possible origins and what is it aiming to achieve?

EVs: new battleground for the ``culture wars``?

Future Outlook: next 2-3 years

A provocative discussion that aims to explain the current state of the nation when it comes to EVs, and what the future might look like.

Register now

* indicates required