The real power of microlearning in modern automotive retail

by Deborah Mulholland, Global VP, Learning Solutions

The transformative nature of the automotive industry mirrors the dynamic shift in work and life. As innovation resonates, many professionals are crafting an evolution where the fusion of traditional and remote workspaces becomes the catalyst for growth and new possibilities.

With the progression in vehicle technology, customer behaviors, and retail models, industry professionals find themselves navigating a multitude of challenges. But one common thread unites these developments: the expansion of roles and responsibilities in an ever-changing environment.

Adding to this complexity are diverse learning styles, the abundance of information stemming from emerging trends, and diminishing attention spans. Traditional training methods, often involving lengthy sessions in dedicated training rooms, face scrutiny in light of compelling evidence. This evidence, rooted in the learning and development theory known as the forgetting curve, indicates a decline in most knowledge retention beyond a 14-day period, questioning the efficacy of such approaches. Furthermore, the escalating demands of work make it increasingly challenging for individuals to allocate substantial parts of their day to personal growth and learning. Learning in the flow of work, in minutes rather than hours, is increasingly critical for successful learning.

In response to these challenges, microlearning has emerged as a beacon of efficiency and effectiveness in learning and development.

The rise of microlearning in the automotive world

Microlearning breaks down training material into bite-sized pieces that are easy to digest. These concise modules, delivered through mediums such as eLearning, gamified learning, videos, simulations, and text, are designed to provide specific, actionable information. While not a new concept, microlearning continues to gain popularity for its ability to adapt to modern work dynamics.

For most OEMs, microlearning has emerged as a transformative approach, offering targeted learning modules that cater to the industry’s fast-paced nature. In an environment where technological advancements and industry standards evolve rapidly, microlearning allows automotive professionals to acquire specific knowledge and skills efficiently. From mastering the intricacies of new vehicle technologies to staying abreast of safety protocols, microlearning provides easily digestible content that not only enhances employee engagement but also ensures that individuals can quickly adapt their skills to the ever-changing automotive landscape.

Hover over the icons to learn more.

Building a learning culture

Microlearning’s continuous learning approach allows employees to access information at any time. Its frequent, shorter learning moments provide a convenient and welcomed learning culture and enhance learner engagement.

Closing skills gaps

In this transformative era, skillsets require continuous evolution. Microlearning provides quick skills expansion without significant time commitments, offering new employees a faster path to proficiency and establishing regular learning patterns for continuous improvement.

Personalized learning

A high degree of customization accommodates the needs of individual employees. Tailored sessions allow employees to focus on content relevant to their roles and career goals, promoting engagement and contributing to enhanced motivation that is critical for employee retention.

Flexible learning

In today’s dynamic working environment, it’s crucial for learners to access learning material at their own pace. Microlearning's flexible approach allows employees to access material on demand, fitting seamlessly into their busy schedules.

Boosting learner engagement

Microlearning’s bite sized, digestible content captures users’ attention and leads to improved knowledge retention. Advanced analytics and integrated tracking can measure learner engagement and its impact on business KPIs.

Solving specific problems

Microlearning addresses the challenges of information overload. By providing content in short bursts, employees can quickly access answers to specific questions, enhancing productivity and problem-solving capabilities.

Increasing employee attraction and retention

A culture of continuous learning aids in attracting and retaining talent in today’s competitive hiring landscape. Through its accessibility and flexibility, microlearning contributes to a more engaged and satisfied workforce.

Reducing training costs

Microlearning's cost-effectiveness, both in production and delivery, positions it as a compelling alternative to traditional training methods. Organizations can leverage this efficiency to allocate resources more effectively.