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Latest articles from our experts

Driving transformation: Navigating warranty challenges and unlocking opportunities

As significant challenges are redefining vehicle warranty management, new opportunities to innovate and simplify processes are delivering more value to clients by improving efficiency, reducing costs, and enhancing overall satisfaction.

How mobility-focused customer relationship centers can drive success for disruptors

By Elvira Llorens, Global VP, MSX Consumer Engagement

Automotive disruptors need specialized customer relationship centers to provide expert support, ensuring exceptional customer experiences and maintaining a competitive edge.

Is the traditional KPI dead? The future of performance management in a data-driven era

By Felipe Cruz, Global Solutions Leader, Actionable Insights

KPIs have been crucial in measuring success in the mobility industry. But as digital transformation accelerates, relying solely on retrospective metrics may no longer be enough.

MSX Webinar Series

MSX WEBINAR: Steering Green: The European Green Deal’s Drive to Automotive Sustainability

Explore the foundations of the European Green Deal and discover valuable insights and innovative strategies that will help you thrive in the evolving automotive landscape.

MSX WEBINAR: From attraction to advocacy: Transforming customer engagement in the automotive industry

Explore the transformative power of customer education in the automotive industry, from attracting potential buyers to fostering brand advocacy.

Our latest customer success stories

Thought Leadership Interview Series

Transforming retail: The automotive and mobility evolution

Ep. 1: The current state of automotive retail

In our latest video, smart CEO Dirk Adelmann joins MSX’s Jayesh Jagasia and Andrea Sorrenti to discuss the retail models driving today’s automotive industry, and the ways in which consumers are influencing the sales channels and experiences brands offer..

Ep. 2: The factors influencing brands´ decisions on distribution models

smart CEO Dirk Adelmann joins MSX’s Jayesh Jagasia and Andrea Sorrenti to discuss the retail models driving today’s automotive industry, and the factors influencing the distribution model decisions of automotive brands.

Ep. 3: Reimagining the customer experience through different retail formats

smart CEO Dirk Adelmann joins MSX’s Jayesh Jagasia and Andrea Sorrenti to discuss the retail models driving today’s automotive industry, and the ways in which new innovations are enhancing the customer experience.

Ep. 4: Identifying challenges and opportunities in the evolving retail landscape

smart CEO Dirk Adelmann joins MSX’s Jayesh Jagasia and Andrea Sorrenti to discuss the retail models driving today’s automotive industry, and how new retail formats are changing the ways NSCs and dealers generate revenue.