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Target customer, buyer persona, customer behavior concept. Marketing plan and strategies. Personalization marketing, customer centric strategies. Working on computer for target customer analytics
Articles
Revolutionizing automotive retail: The impact of personalized marketing
Personalized marketing drives growth. Learn how data-led messaging improves relevance, increases conversion,...
They believe in constant innovation to impress their clients
case study
Empowering employees: Offering insight, improving performance
MSX strengthened APAC dealer networks through KPI coaching and reporting, driving resilience and better...
Salesman helping the male customer to choose a new car
Articles
Revolutionizing automotive leasing: Blending CX, tradition, and innovation
Leasing is evolving quickly. Discover how data, AI, and connected vehicles improve utilization, streamline...
Smiling businessman driving his car
Articles
Is convenience killing the automotive service industry? A deep dive into the future of customer experience
Convenience now shapes service expectations. Learn how integrating it into the journey helps retain customers...
Business people, teamwork and tablet for night research, data analytics results, multimedia comparison and planning
Articles
Is the traditional KPI dead? The future of performance management in a data-driven era
KPIs still matter, but they are not enough. See how new approaches help businesses move beyond hindsight...
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MSX Videos

EP2: The factors influencing brands’ decisions on distribution models

smart CEO Dirk Adelmann joins MSX’s Jayesh Jagasia and Andrea Sorrenti to discuss the retail models driving today’s automotive industry, and the factors influencing the distribution model decisions of automotive brands.

EP 3: Reimagining the customer experience through different retail formats

smart CEO Dirk Adelmann joins MSX’s Jayesh Jagasia and Andrea Sorrenti to discuss the retail models driving today’s automotive industry, and the factors influencing the distribution model decisions of automotive brands.

EP4: Challenges and opportunities in the evolving retail landscape

smart CEO Dirk Adelmann joins MSX’s Jayesh Jagasia and Andrea Sorrenti to discuss the retail models driving today’s automotive industry, and the factors influencing the distribution model decisions of automotive brands.