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Latest articles from our experts

Is the traditional KPI dead? The future of performance management in a data-driven era

By Felipe Cruz, Global Solutions Leader, Actionable Insights

KPIs have been crucial in measuring success in the mobility industry. But as digital transformation accelerates, relying solely on retrospective metrics may no longer be enough.

Is convenience killing the automotive service industry?

By Lois Valente, Global Solutions Leader of Parts, Accessories & Service Performance

Understanding and integrating convenience into the service experience has become crucial for retaining customer loyalty and staying competitive.

Revolutionizing automotive leasing: Blending CX, tradition, and innovation

By Elvira Llorens, Global VP, MSX Consumer Engagement

Automotive leasing companies face challenges in delivering seamless, efficient services. Addressing these is crucial for competitiveness and customer satisfaction.

MSX Webinar Series

MSX WEBINAR: Steering Green: The European Green Deal’s Drive to Automotive Sustainability

Explore the foundations of the European Green Deal and discover valuable insights and innovative strategies that will help you thrive in the evolving automotive landscape.

MSX WEBINAR: From attraction to advocacy: Transforming customer engagement in the automotive industry

Explore the transformative power of customer education in the automotive industry, from attracting potential buyers to fostering brand advocacy.

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Thought Leadership Interview Series

Transforming retail: The automotive and mobility evolution

Ep. 1: The current state of automotive retail

In our latest video, smart CEO Dirk Adelmann joins MSX’s Jayesh Jagasia and Andrea Sorrenti to discuss the retail models driving today’s automotive industry, and the ways in which consumers are influencing the sales channels and experiences brands offer.

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Ep. 2: The factors influencing brands´ decisions on distribution models

smart CEO Dirk Adelmann joins MSX’s Jayesh Jagasia and Andrea Sorrenti to discuss the retail models driving today’s automotive industry, and the factors influencing the distribution model decisions of automotive brands.

Ep. 3: Reimagining the customer experience through different retail formats

smart CEO Dirk Adelmann joins MSX’s Jayesh Jagasia and Andrea Sorrenti to discuss the retail models driving today’s automotive industry, and the ways in which new innovations are enhancing the customer experience.

Ep. 4: Identifying challenges and opportunities in the evolving retail landscape

smart CEO Dirk Adelmann joins MSX’s Jayesh Jagasia and Andrea Sorrenti to discuss the retail models driving today’s automotive industry, and how new retail formats are changing the ways NSCs and dealers generate revenue.